PROJECT: SUPER BOWL LIV
BACKGROUND: The Superbowl Host Committee to execute a week long fan experience in downtown Miami. Experience to showcase the diverse communities that make up Miami and Aifos Agency was tasked to curate the Carnival parade and concert on their biggest night.
OBJECTIVE: Showcase main Caribbean communities represented across Miami.
STRATEGY: Identify the main islands to focus on and curate a show based on the unique cultural contributions from each. Islands identified: Bahamas, Jamaica, Haiti, Trinidad & Tobago. For each island, an experience was assigned, a vendor identified and an experience planned.
BAHAMAS - JUNKANOO/MOKO JUMBIES
HAITI - RARA
JAMAICA - FOLK DANCE
TRINIDAD & TOBAGO - CARNIVAL/STEELPAN
CONCERT: In addition to the parade element, the evening ended with a LIVe concert with a specially curated show by The Rhythm Foundation and Aifos Agency.
TALENT: WALSHY FIRE + NU DECO ENSEMBLE
PROJECT: Caribbean Airlines launches their travel leg to Jamaica for Carnival
BACKGROUND: Caribbean Airlines is the premier airline servicing the Caribbean region. With weekly flights from Ft. Lauderdale Airport, and with Jamaica Carnival around the corner, there was a need to increase brand visibility amongst travel enthusiast.
OBJECTIVE: Promote the Caribbean Airlines travel package to Jamaica Carnival.
STRATEGY: Create an authentic Caribbean experience to connect with their captive audience. Focus on the various elements of culture that a visitor would experience on their trip to Jamaica Carnival and have them connect with the feeling of joy and freedom.
TALENT: RED RAT (JAMAICA), SHARON LAWSON (TV NEWS ANCHOR/JAMAICA), STEELPAN
PROJECT: CARIB STYLE POP UP
BACKGROUND: Carib Style Pop Up Show is a platform that showcases Caribbean Designers and gives them the opportunity to enter into the commercial retail space in the US.
OBJECTIVE: To host a month long retail pop up store at a major mall in the US, featuring top Caribbean designers from across the region.
STRATEGY: Identified the host location, strategic partners and the top designers to build the model around. Once in place, was able to create design collateral pieces to promote the experience, engaged with Top Designers in showcasing their products and build out the unique store front experience.
PROJECT: CARIB LAGER AT MODEL BEACH VOLLEYBALL
BACKGROUND: Carib Lager, the dominant brand throughout the Caribbean region, wanted an event to align themselves, creating an opportunity to introduce the brand to a captive audience, capture quality content for social media and create a buzz around the brand's availability in South Florida.
OBJECTIVE: To introduce the brand to a captive audience, capture quality content for social media and create a buzz around the brand's availability in South Florida.
STRATEGY: Identified the perfect event at the perfect location and moved to execute the activation to generate the necessary wins needed to achieve the client's objective. On site, we capitalized on many photo opportunities with high profile celebrities enjoying the popular Caribbean beer.
PROJECT: COOPER'S CRAFT + MIAMI UNDER 40
BACKGROUND: Cooper's Craft needed an interactive experience which gave them an opportunity to sample a select group and demographic.
OBJECTIVE: Create a unique environment for Cooper's Craft to present their brand and tell their story to a captive audience.
STRATEGY: Create an event where we could invite a select group of young professionals in Miami, to sample the brand and give feedback. After coming up with the concept for the activation, the team scouted locations and partners to support the event. The name and marketing collateral was created and the wish list of possible attendees created.
PROJECT: MIAMI CHILDREN'S INITIATIVE HEROES OF LIBERTY CITY WEEKEND
BACKGROUND: Miami Children's Initiative is a 501 (3) nonprofit organization focused on transforming Liberty City into a prosperous community. In partnership with Liberty City's residents, youth, religious centers, schools, businesses and non-profit organizations, we seek to address the needs of our community by investing in our children.
OBJECTIVE: Create a weekend long experience to celebrate the organization's 10 year Anniversary serving the community of Liberty City.
STRATEGY: Friday - Peace Walk and Community Family Day, Saturday - Over the Edge Fundraiser, Sunday - Heroes Gala and Recognition Dinner.
PROJECT: Miami Ultra Music Festival
BACKGROUND: Ultra Music Festival, one of the largest EDM Music Festivals
in the world, hosted in Miami and the group, while not performing, wanted to engage all of the EDM fans in the city for the main event.
OBJECTIVE: Position group amongst fans attending the event and
create a healthy environment to promote their music catalog.
STRATEGY: Identified the Miami Metro Mover as a high traffic, heavily
utilized mode of transportation to the Ultra Music Festival. The team, equipped with a bluetooth speaker, a couple battery packs and a personal videographer threw a UR LIVE party type experience on the train, featuring the group as the creators of the music that people love.
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